The Hello Bar is a simple web toolbar that engages users and communicates a call to action.


by Jaime Thompson on February 16, 2011

How many e-mails do you get a day from companies promoting ongoing or upcoming sales and specials? I’m talking about the e-mails that hit your inbox because you subscribed to them. Now how many times have you purchased items you weren’t intending to purchase because you received one of these e-mails? My guess is more than you have realized. So my challenge to you is to unsubscribe from these e-mails. You’re not alone in this, I’ve taken on this challenge myself. While I loathe shopping malls, I find myself all too often browsing online stores getting enticed by free shipping and then purchasing something I don’t need or had no intention of buying until I saw it in an e-mail and then just had to have it! Never mind the time wasted browsing online I never intended to waste.

I’m not saying ban online shopping. When you’re ready to replace an item (remember, the one-for-one shopping rule!), online is a great place to find what you are looking for. There are plenty of sites out there compiling all the coupon codes companies send out in those pesky e-mails. A quick google search will still get you the discount you want, but those “courtesy” weekly/daily/monthly e-mails won’t have you accidentally making a purchase.

(photo by johnscotthaydon)

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